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MISSION

We are a performance lifestyle brand that delivers long-lasting comfort through innovative cooling products. Our mission is to keep you comfortable in every move and activity—indoors or outdoors—using breathable, lightweight layers and advanced cooling technology.

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Brand: MISSION
Cooling Bucket Hat
Retail: $29.99 . Deal: $20.99
More Colors available
Enhance your outdoor experiences with the Cooling Bucket Hat, designed for all activities, from grilling to ball games in the park. Featuring a snappable wide brim, this hat is great for wearing with ear protectors. When activated with water, this hat cools up to 30° below the average body temperature, providing instant relief during hot moments.Features: Chemical-free cooling technology Instantly cools down when wet and keeps cool for up to two hours Advanced sun protection—UPF 50 blocks 98% of harmful...
Brand: MISSION
Cooling Boonie Hat
Retail: $34.99 . Deal: $20.99
More Colors available
Enhance your outdoor adventures with the Cooling Boonie Hat, designed for activities like gardening, hiking, boating, and beyond. It features an adjustable chin cord to keep it secure in windy conditions. When activated with water, the hat cools up to 30° below body temperature, providing instant relief during hot moments. Great for all your outdoor escapades!Features: Chemical-free cooling technology Instantly cools down when wet and keeps cool for up to two hours Advanced sun protection—UPF 50 blocks 98% of harmful...
Brand: MISSION
Cooling Vented Performance Hat
Retail: $34.99 . Deal: $20.99
More Colors available
The Cooling Vented Performance Hat offers enduring quality and advanced cooling technology, enhanced with strategically placed vents for breathability. Designed for everyday activities, this classic hat ensures lasting comfort and peak performance in any setting. Experience unparalleled breathability and temperature regulation, allowing you to stay cool and focused throughout your day.Features: Chemical-free cooling technology Instantly cools down when wet and keeps cool for up to two hours Advanced sun protection—UPF 50 blocks 98% of harmful UV rays Lightweight and breathable,...
Brand: MISSION
Cooling Stretch Visor
Retail: $22.99 . Deal: $16.09
More Colors available
The Cooling Visor features a comfortable stretch fit and advanced cooling technology to boost your performance while maintaining a stylish look. Suitable for all, this visor is ideal for running, leisurely walks in the park, or spending quality time with your kids. With its flexible band designed to accommodate most sizes, you can enjoy a worry-free experience without any uncomfortable hooks digging into your skin.Features: Chemical-free cooling technology Instantly cools down when wet and keeps cool for up to two...
Brand: MISSION
Cooling Multi-Use Neck Gaiter
Retail: $16.99 . Deal: $11.89
More Colors available
The Multi-Use Neck Gaiter is your versatile solution for staying cool and protected in any activity. With its 12-in-1 design, this gaiter offers multiple ways to wear it. Whether you're gardening, running errands, or enjoying outdoor sports, stay cool and comfortable with its lightweight, breathable fabric that cools up to 30° below average body temperature when activated with water.Features: Chemical-free cooling technology Instantly cools down when wet and keeps cool for up to two hours Advanced sun protection—UPF 50 blocks...
Brand: MISSION
Max Plus Cooling Towel
Retail: $22.99 . Deal: $16.09
More Colors available
Elevate your experience with the Max Plus Cooling Towel, your ultimate companion for staying cool during long excursions and intense activities. Whether you're hiking, attending outdoor events, or exercising, this oversized cooling towel offers superior performance. Made from lightweight, breathable fabric, it cools up to 30° below average body temperature when activated with water, providing instant relief whenever you need it. Features: Chemical-free cooling technology Instantly cools down when wet and keeps cool for up to three hours Resists unwanted...
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